In the past, WBC has engaged with clients and worked on engagements from a diverse range of industries in the UK, Western, Central and Eastern European market as well as overseas. The industries include:
- Banking and Finance
- Food & Beverage
- Media & Entertainment
- Oil & Gas – Petroleum
- Travel & Leisure
Examples of Past Projects
Auto market research and analysis for European car manufacturers
Market research for an international car accessories manufacturer
Banking & Finance
Interviews and reports
Working with national postal company to provide industry research, short-term IT and project support
Student focused research to identify potential changes in feedback systems
Research for a consortium of university buyers
Customer satisfaction surveys and reports
Writing business plans and financial planning for golf clubs and gyms
UK competition survey for an Italian small appliance firm
Working with a UK housing association to develop an innovative exchange
Re-branding charity material, with website, database and alternative funding options
Delivering on-line research from UK and Ireland medical facilities and customer surveys for new brands
Financial research and analysis – alternative costing structures
Market research for a French bakery chain
Study into use and perception of promotional inflatables
Eastern European translation for high street retail chain
University of Westminster
Research, Event Marketing & Promotion and Event Support:
WBC is assisting Westminster Business School (WBS) with Business Bites- Short-Program Courses which will be starting this September at WBS. The modules taught will be tailored for senior employees working in SME’s to enhance their skills (mostly adapting to IT and using Online Tools). In the first stage WBC has compiled a list of prospective organisations to whom the Short-Programmes will be marketed. This involves desk research, assisting WBS with marketing the courses and leveraging relationships with associated organisations, benchmark pricing and emailing organisations to inform them about this new course. (eg recommend-a-friend emails).
During the courses WBC will be managing the attendees who will have booked via Amiando, carry out pre-event reporting and manage the event for each modules including assisting with programme materials production, sending reminder emails, on-the-day registration/badges and general hosting, plus gathering and inputting feedback.
Junior ESSEC Conseil
This project focused on the way contracts are managed in the UK. The aim was to find out how companies of various sizes deal with the contracts within their organisations and how familiar they are with online solutions for contract management. Some of the questions we looked into included how contracts are stored, what software is being used and what the preferred software functionalities are, to name a few.
On this occasion we were contacted by our partner in France to conduct a telephone survey on behalf of the European Commission. The survey took place in 80 cities across Europe and WBC was responsible for questionnaire administration in 4 key cities in the UK. Targeting company owners and company directors, the research aimed to find out about the business support services available from the local authorities, awareness of these services and levels of satisfaction.
The Mayor’s Thames Festival
Analyse Visitors Behaviour and Improvise Marketing Strategy
The Mayor’s Thames Festival is an annual free festival delivered by the Thames Festival Trust and attracts more than 825,000 visitors. WBC will help them in doing market research to profile their visitors. The results would help them to improve their future marketing efforts and present their prospective sponsors with adequate information.
This project involved designing an appropriate questionnaire, data collection on the day of the festivals, data cleaning and analysis and writing a final report to submit to the client.
To increase online Sales
NatashaSalkey.com is a website created and owned by Natasha. The website is her online presence and she wanted to make it much closer to the functionality of the real shop. Her inspiration was a book-looking design, as she believes that customers are influenced by the emotion of the jewellery, not just the pieces of designed expensive metal.
Her main aim is to increase traffic and effective sales from the website, and to make the website more interactive and creative.WBC helped her increase the traffic to her website, made her online shop more attractive and increased her revenue from online sales.