HP Foods Ltd, best known for its HP Sauces, also operates the Amoy, Lea & Perrins and Daddies brands.
In May 2003, WBC was commissioned to administer questionnaires measuring the level of brand acceptance amongst patrons of Amoy restaurants in Charing Cross and Bluewater. This involved WBC providing experienced market researchers committed to presenting a professional image and ensuring the highest level of data integrity at all times.
Tags: Case Studies