“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.” – Bob Marley
Integrity describes the attendance and compliance with universally accepted morals and standards and principles accepted by society.
Forbes Online (2012) explains that there are 5 main ways to determine if a business is showing integrity. These include:
- The company meets their commitments.
- It is honest, admits to all faults & apologises to clients for discrepancies.
- The business has a strong and consistent moral code.
- It treats every client and member of staff with respect.
- It seeks to build and maintain trust.
In business, specifically consultancy, the term integrity can be understood as the ability to respect and conform to ethical and moral principles in all business operations and not to undertake any actions that are ethically or morally incorrect for either the business or the client.
As the Marketing Manager for the Westminster Business Consultants, it is imperative that I act fairly in all my undertakings. Furthermore, I must be honest and trustworthy when dealing with both subordinates, WBC partners and potential clients. This can build rapport that is essential for a solid business partnership and interaction. This culture will enforce higher standards in the department and build ethical standards within the team.
By: Miss Priscilla Abeyie – Juniour Marketing Consultant & Miss Melissa Malanda – WBC Marketing Manager