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The definition of objectivity is the lack of bias, judgemental and prejudice. Maintaining an individual’s objective is one of the critical elements in business, especially in the workplace in order to maintain employee loyalty and to avoid ethical conflicts. Operating a company means setting personal ties aside and not focusing on the emotional aspects that could influence decision making. Though complete objectivity may be difficult for cohesive organizations, managers should strive to make decisions based on clear, irrefutable information.

Personally, I believe that from a corporate prospective the term objectivity means implementing fairness as well as unbalanced principles for making decisions concerning employees or company problems in the workplace. Therefore, this would mean that decisions should be based on hard facts or evidence, and not solely on personal judgment of one person or a group. The aim of this concept is to eliminate decisions based on personal bias, cultural differences and any other unreliable criterion that cannot be measured or proven. For example, a company could use its income statement to show that it is not doing well instead of the personal opinion of the chief executive.


By: Lovis Dimitri Njantang, WBC Juniour Consultant