“Can you afford not to know your market?”
WBC is positioned within the University of Westminster and run by business students at graduate and undergraduate levels. WBC is noted for its strength in research resources and understanding of the student focused markets such as fashion, retail and entertainment and has also carried out research in many other sectors.
Our research team provide the following:
- Primary Research
- Secondary Research
- Consumer Profiling
- Competitor Analysis
Every research project consists of a bespoke package made up of one or all of the above, tailored to suit your needs and specifications, and is then presented to you with or without analysis.
We help you to gain a better understanding and value of your product’s/service’s positioning, your consumers and competition by offering you a deeper insight into your market. Our unique service offering includes but is not limited to:
- Footfall Analysis – e.g. survey of the number of people passing a certain advertising billboard to determine its value.
- Mystery Shopping – based on an agreed assessment criteria such as sales pitches, customer care, best practice, a consultant will carry out a “mystery shop” on one of your stores, restaurants, clubs, or those of your main competitors, appearing as a normal customer. The report can be raw data or we can provide analysis and scoring. A crucial element of the sales process is to turn shoppers (browsing or maybe thinking of purchasing) into customers (who purchase and hopefully continue to purchase from your stores). Therefore for certain campaigns we will utilise a ’shopper’ approach to test the ability of your staff to generate (rather than simply facilitate) sales.
- Focus Groups – these provide insight into deeper, more qualitative aspects of a product/service. We identify consumer opinions and psychology, buying habits, and preferences through controlled discussions. Our position within the student body creates a unique opportunity for businesses with a particular interest in this industry. However, this services is not limited to businesses providing student focused products, in fact it provides high valued research for any business that is market led.
For more information, or to arrange a free consultation please click here.