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The power of packaging: Cadbury’s Age UK ‘Donate your words’ campaign

Westminster Business Consultants

Sep 2
5 min

The power of packaging: Cadbury’s Age UK ‘Donate your words’ campaign

In September 2019, the company has launched a new campaign, ‘Donate your words’, in the UK focusing on old aged people.

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#PomellatoForWomen Campaign and Pomellato’s Approach to Influencer Marketing

Westminster Business Consultants

Jul 31
5 min

#PomellatoForWomen Campaign and Pomellato’s Approach to Influencer Marketing

Founded in Milan by Pino Rabolini back in 1967, Pomellato introduced the concept of prêt-à-porter to the traditionalist world of jewellery.

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Westminster Business Consultants

Jul 14
4 min

HSBC: Together We Thrive Campaign

The campaign “Together we thrive” was launched on the 1st of January 2019 in the UK and it was created by J. Walter Thompson London.

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Westminster Business Consultants

Jun 30
4 min

Coca-Cola’s Move to the Beat Campaign

A good marketing communication campaign from a brand that stands out is Coca-Cola and their campaign from the 2012, ‘Move To The Beat'.

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Herbivore: A Marketing Communications Case Study

Westminster Business Consultants

May 25
6 min

Herbivore: A Marketing Communications Case Study

A skincare and bathing beauty brand, Herbivore was founded by wife & husband, Julia Wills and Alexander Kummerow in 2011 in Seattle.

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Sainsbury’s: Using Consumer Psychology to Understand Buyer Behaviour

Westminster Business Consultants

Aug 19, 2019
11 min

Sainsbury’s: Using Consumer Psychology to Understand Buyer Behaviour

Therefore, this report presents a critical analysis of mass consumerism from the perspective of food waste.

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Westminster Business Consultants

Jul 23, 2019
5 min

The Future of Digital: 2020 Trends

In this century, digital marketers need to have the right skills and hire the best people to be able to work with all channels.

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How does WBC Function and How It Should Shape its Future Marketing Strategies?

Westminster Business Consultants

May 28, 2019
5 min

How does WBC Function and How It Should Shape its Future Marketing Strategies?

Westminster Business Consultants was established as the first Junior Enterprise in a UK university.

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Junior Enterprise: Making an Impression on a Budget

Westminster Business Consultants

Mar 21, 2019
5 min

Junior Enterprise: Making an Impression on a Budget

In a day in age when most things are one click away, it is vital for companies to stay relevant within their industry.

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Westminster Business Consultants

Apr 16, 2018
3 min

Social Media and The Way it Changes Businesses

Around 88% of companies use social media to improve their business performance as well as market their brand.

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Benefits of Artificial Intelligence to Businesses

Westminster Business Consultants

Mar 28, 2018
2 min

Benefits of Artificial Intelligence to Businesses

Artificial intelligence simply refers to the use of algorithms which imitate human intelligence and activities.

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Westminster Business Consultants

Jan 15, 2018
2 min

Digital Marketing

Digital marketing is known as the management of marketing using new technologies such as computers, smartphones, the internet of things(IoT)

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The Role of Media in The Sports Industry

Westminster Business Consultants

Jan 12, 2018
2 min

The Role of Media in The Sports Industry

The global sports industry, which is worth roughly 450 million euros, is said to be growing faster than global GDP rates around the world.

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Westminster Business Consultants

Dec 28, 2017
3 min

Virtual Reality Applied to Marketing

VR is a computer-generated technology that alters users' perception of reality, while AR layers artificial information onto a live camera.

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How to Sell Yourself to Employers Through the Use of a CV

Westminster Business Consultants

Dec 14, 2017
2 min

How to Sell Yourself to Employers Through the Use of a CV

Finding a job in the business field can be very competitive so we all need to be aware of how to successfully sell ourselves to employers.

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