Social Media and The Way it Changes Businesses

Updated: Aug 21, 2020


We all know social media has been spreading like a wildfire. It has not only impacted our personal lives, but more so the entire environment around us: our jobs, our academics, and our businesses. Around 88% of companies use social media to improve their business performance as well as market their brand. It doesn’t just change the way a business performs, but it also changes what businesses we’re in.

There will always be a significant place for the printed platforms, however with the time that will be a growing niche as better technology is being created for every aspect in our lives. Not everyone is thrilled about this new reality. Social media is vital because it helps enhance the work environment for businesses but many fear that it will only detract from it.

Businesses need to understand that they have to shift from traditional approaches to more progressive techniques; this occurs with proper transparency, global connections, and many channels of communication. Traditional models in businesses include selling, larger campaigns, message controlling, and the arduous process of reaching others.

With the rise of social media, progressive engagement has replaced those methods with proper connecting, small acts and campaigns, clear transparency, and is available on multiple platforms and social media channels.

Customer service

One of the main factors of social media is its correlation with customer service. Customer service is one of the key aspects that sets business aside from each other. Many industries depend on customer service management in order to survive within the market. Social media is particularly imperative for maintaining a brand’s reputation.

Before the uprising of social media, many companies had to handwrite replies to people who had certain complaints or issues. With the spark of social media, all that has changed. It is much easier for consumers to complain on social media but it is also a lot easier for apologies to be written and disputes to be fixed. Any minor incident can trigger a complaint and a review automatically.

Other consumers read reviews and comments in order to decide whether or not they want to consider purchasing the product or service since people tend to believe whatever appears on social media first.

On the flip side, it is much easier for consumers to ask questions and interact with companies on their social media pages. So, companies are expected to uphold customer service relations because if they fail to do so, customers will turn to rivals, even faster than a business can type 140 characters.

Company environment

On a more personal approach, the evolvement of social media and its presence in many companies has also affected the company environment as a whole. Social media is a much more liberal and diverse way of targeting a company’s audience and stimulating engagement. Not many people realise it is changing the workplace and its standards.

Employees are adapting to a more casual dress code for work. Now, employees who wear more business professional attire are the ones being stared down and being told they are overdressed.


Companies desire individuals who are up to date with the latest trends, have new ideas and will be able to know exactly what the consumer wants and needs. Companies are hiring young individuals who are already proficient in the latest trends. This bridges a gap between the traditional and modern workforce.

Whether noticed or not, social media has added to the generation gap that already exists. Millennials are the ones who grew up with technology, thus making it easier for them to get a feel for what is occurring in the workforce both internally and externally, as opposed to their superiors.

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